Limited crop diversification keeps incomes low, fueling youth unemployment, migration, and rural distress. Climate change, erratic rainfall, and rising temperatures further threaten farm productivity and community resilience. Women face few livelihood opportunities, healthcare gaps persist, and access to quality education and skills—especially for girls and landless youth—remains limited.
The main focus of Ambuja Foundation’s water program in Punjab is on the implementation of watershed projects to improve availability of water and its efficient usage. A key highlight is the Watershed Project with structures such as check dams, gabion structures, gully plugs, farm ponds, and water channels to control runoff, recharge groundwater, and improve soil moisture.
Beyond watershed, we are actively working on water-related interventions like the renovation of village ponds, creation of farm ponds, ensuring safe water supply to communities, and conducting awareness campaigns on water conservation.
Treated Under Watershed
Percolation tank developed in forest area
Farm Ponds
Village Ponds renovated
Safe Drinking Water Facilities
Recharge/ Soak pits
Check Dams constructed
Ambuja Foundation helps create climate resilience among farmers by promotinges sustainable practices like Direct Seeding of Rice (DSR)/AWD, micro-irrigation, Integrated Pest Management (IPM), and crop residue management. In the Malwa belt (Bathinda, Mansa, Fazilka, Sri Muktsar Sahib), we support cotton farmers under the Better Cotton program. We also promote crop diversification with high-value fruits and vegetables. To strengthen farmers collectively, we form Farmer Clubs and FPOs, improving access to inputs, knowledge, and markets.
Farmers of which 2500+ are Female Farmers
Farmers with Micro-Irrigation
with 1325 Shareholder Farmers
Customer Hiring Center
Land under Direct Seeded Rice
free from stubble burning
The women empowerment program aims to improve the social economic status of women through capacity building of SHG groups, formation of new SHG groups, credit linkages, development of market linkages and helping women identify income generation activities.
SHG groups
SHG Member
Corpus generated by SHGs
SHGs linked with NRLM
Women involved in Income Generation Activities
Common Facility Centre
Ambuja Foundation runs a comprehensive Health & Sanitation Program focused on preventive and promotive care, in partnership with local health departments, PRIs, ASHAs, Anganwadis, and youth clubs. Key activities include health screenings, cancer detection camps, awareness campaigns, menstrual hygiene education, mental health support, and substance abuse prevention. Ambuja Foundation also improves village sanitation through better drainage systems and cleaner public spaces. For truckers, healthcare is taken directly to truck unions, offering NCD and COPD screenings, ECG tests, free medicines, and behavior change sessions to encourage healthier lifestyles and long-term well-being.
people screened
beneficiaries with improved knowledge on NCDs
participants reported reduced Substance Use (Alcohol, Tobacco, Drugs) consumption
increase in regular sanitary pad usage among women/girls
Community clinics
Health care centers for trucker community
Skill and Entrepreneurship Development Institute (SEDI), Bathinda, is opening up livelihood opportunities for rural youth from farming families, landless households, and Scheduled Caste communities. Through industry-relevant training, SEDI enables young people to secure jobs with starting salaries of Rs 10,000–15,000, while many—especially from the Assistant Electrician course—have become entrepreneurs earning up to Rs 25,000 in peak seasons. SEDI is building financial stability and long-term career pathways for Punjab’s youth.
Youth Trained
Female trained
Placed
Entrepreneurs
Maximum salary
Ambuja Foundation supports schools in Punjab by improving infrastructure, building toilets and handwashing stations, and promoting WASH to enhance learning and hygiene among children. We also run after-school sports programs to encourage physical fitness and team spirit.
In Ropar, the Ambuja Manovikas Kendra provides education, therapy, and life skills training to children with intellectual disabilities. The center also offers vocational training in jewellery making, pottery, and baking to help graduates become self-reliant.
Govt. School reached
Mini Science Lab
Schools with Sports Promotion
with Sanitary Napkins installed in 5 School
Student Participated In district Games
Installed Smart Class Equipment
In an effort to revive the traditional handicrafts of Punjab, Ambuja Foundation-Bathinda launched ‘Virasat’ – an institution to train women in local dying arts. One Common Facility Centre was developed with the capacity of 500 women, to enable the storage of raw quality materials, provide space for skill upgradation and branding support with market linkages. 100 products including crochet, durrie, furniture weaving, and uniform stitching, the enterprise promotes Punjab’s ancient arts through social media and exhibitions, aiming for global recognition and sustainable income for its members.
Ambuja Foundation has established 67 Custom Hiring Centres (CHCs). These provide farmers with affordable access to modern agricultural equipment and more than 5,000 farmers have benefitted from this initiative, helping them improve productivity, reduce labour dependency, and adoption of climate-resilient practices. CHCs also play a key role in reducing crop stubble burning by providing machines like Super Seeder and Happy Seeder at very low rental rates.
To promote Integrated Pest Management (IPM) and reduce reliance on chemical pesticides, a low-cost Bio-Control Agent Lab was established as a pilot initiative. The lab engages 12-15 SHG Women to produce Trichogramma cards, a natural and effective solution for pest management who are trained under the guidance of the Department of Entomology.
In order to reduce and eliminate the adverse impacts of solid waste on human health and the environment, Ambuja Foundation established Solid Waste Management Sites in more than 8 villages, and worked with communities to create awareness of waste segregation and disposal. Compost pits were developed and a system put in place for the door to door collection of solid waste from each household, market and school. Wet waste is being converted into organic manure and dry waste is segregated into different categories for processing or selling.
The Rupnagar Producer Company has been recognized three times as the Best Performing Farmer Producer Organization (FPO). It began its journey with just 10 farmers aggregating and supplying biomass to the local Ambuja Cements Limited plant. Over the years, it has expanded significantly, now offering services like agro-output procurement, a farmer mall, and a farm machinery bank that benefits over 600 farmers. Today, the FPO has 500 farmer-members from 21 villages of Ropar district.
To bridge the gap in rural healthcare, Ambuja Foundation set up its first Community Clinic in 2023 near the Ropar plant, followed by two more in nearby villages. Focused on Non-Communicable Diseases (NCDs), the clinics offer regular check-ups, screenings, free medicines, and health awareness. By ensuring early diagnosis, prevention, and community education, they bring quality healthcare closer to home and improve long-term wellness in the region.
The Menstrual Hygiene Management (MHM) Project stands out as the most impactful health intervention among the three key programs—Anemia Control, MHM, and Non-Communicable Diseases (NCD). The MHM Project recorded 1278 people reached through awareness sessions with 722 adolescents and 556 women from community, including total 20 awareness sessions, library setups, and outreach efforts targeting adolescent girls and women. Additionally, six qualitative feedback entries were documented, reflecting meaningful behavioral changes.
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In 2024, Nandgarh village in Rajpura transformed from garbage-strewn streets and sewage-filled ponds to a model of clean, community-driven waste management. With support from HDFC Bank Parivartan, Ambuja Foundation, and the local panchayat, the village built a Material Recovery Facility, introduced door-to-door collection, and distributed dual household bins. Awareness drives and a youth-led Cleanliness Committee kept the momentum alive. Today, wet waste is composted for farms, dry waste is recycled, and the village earns ₹15,000/month for community funds.
What began in 2003 with AMK’s first athlete at the Special Olympics in Dublin has grown into a legacy, where 11 AMK athletes have represented India on the world stage, bringing home 14 medals — 4 Gold, 5 Silver, and 5 Bronze. From Athens, Los Angeles, Austria, Berlin, and now Turin 2025, AMK children continue to inspire families and communities across Punjab, proving to the world that ability knows no limits.
Bathinda’s Farmers Producer Company (FPC) is helping small and marginal farmers cut costs and boost productivity through directly subsidized quality seeds. In 2024–25, it distributed 600 bags of wheat seed at ₹920 per bag, well below the market rate of ₹1,250—saving farmers a total of ₹1.98 lakh. This timely, transparent model reduces input costs, builds trust, and enables farmers to reinvest in fertilizers, irrigation, and machinery.
Ambuja Foundation’s Knitting Income Generation Activity (IGA) is turning local skills into sustainable businesses. So far, 250 women have been trained, with 117 regularly earning from knitting and 53 running independent micro-enterprises. Beyond income, the initiative has brought financial independence, confidence, and social recognition, enabling women to support their families and educate their children.